ETOY

The Beginning with Leather

 

 

Everything began in 2018, in London.

 

It was a cold morning when I saw

,

a small sign on a workshop door that read:

 

“Would you like to make your own leather bag?”

 

I had no idea that walking through that door would

 

change the course of my life.

 

That day, I touched leather for the very first time and

 

something inside me awakened.

 

Its scent, its texture, its quiet elegance…

 

it was as if the leather whispered,

 

 

 

“Understand me.”

 

At that moment, I wasn’t just learning a craft —

 

I was discovering a calling.

 

 

 

A Journey That Started with Hands

 

I looked at the first bag I ever made.

 

It wasn’t perfect — but it was alive.

 

 

That day, I understood that perfection doesn’t matter.

 

What matters is authenticity.

 

I still keep that bag.

 

Because it was the first breath of #Etoy.

 

That experience taught me how much a piece of leather,

 

can teach a person and how much

 

identity honest craftsmanship can give to a soul.

 

 

 

More Than a Brand

 

Etoy is not just a leather bag brand.

 

It is a dream that was born in a small London workshop

 

and carried back to Turkey with heart and vision.

 

 

 

Every stitch tells a story.

 

Every cut holds emotion.

 

Each #Etoy piece quietly says:

 

 

“I am handmade. I am real.”

 

 

When someone holds an #Etoy bag,

 

they don’t just carry an accessory —

 

they carry a story, a spirit, and the scent of a beginning.

 

 

 

Best Regards,

 

Erhan Toy